Index

 07 August 2006

 
Public told to beware of phony eco-friendly products
JakartaPost

A growing number of consumers are trying to do the right thing by passing up mass manufactured, chemical-laden products for ones kind to the planet.

Their willingness to spend a little extra for eco-friendly wares is attracting impostors, with the Office of State Minister of the Environment warning consumers Friday to be vigilant for uncertified products carrying the labeling.

"It has become a new trend now. I suppose there are about 100 products in our market using the eco-friendly claim," the Office's head of the environmental management division, Euis Ekawati, told The Jakarta Post.

"Consumer goods producers also have launched a massive number of TV ads with celebrities endorsing eco-friendly products."

The ISO 14022 on International Standard Environmental and Declarations Type I Eco-labeling specifies the requirements for self-declared environmental claims, including commercial statements, symbols and graphics regarding products.

The regulation also describes selected terms commonly used in environmental claims and gives qualifications for their use.

Euis said products that only met one environmental aspect, such as the use of recycled raw materials or energy-saving products, were not permitted to carry the labeling without further testing.

"It must be tested through a comprehensive study on environmental aspect, ranging from its raw materials, the manufacturing and its after use, without degrading the quality of the products."

The Indonesian Consumers Foundation welcomed the government's warning because it said many companies were using the labeling as a selling point.

"We have held regular surveys on the claims, and we have also sent letters to producers asking them to explain their claims, but many of them cannot prove them," consumer advocate Sudaryatmo told the Post.

He said labeling was even used on some products that were clearly harmful to the environment.

"It doesn't make sense to claim that a detergent is an eco-friendly product, whatever the reasons. It's clearly public deception. We are forced to use the detergent because there is no alternative."

He recommended the government establish an institution to monitor and verify the claims.

The ministry is currently devising a system to help producers test their products, Euis said.

"We can issue an eco-friendly certificate to products that have met our criteria already set by experts from various backgrounds."

Criteria would include the sources of raw materials, chemical composition and coloring, the use of electricity and water as well as other aspects of the manufacturing process.

The ministry has already established criteria governing eco-friendly certification for printing paper, textiles, leather products, shoes and tissue paper.

"We hope to issue criteria for at least seven more products next year," she said.

[Main Page] [Client Needs] [Country Focus] [Financial Services]
[Confidentiality] [Management Team] [Information System]
[Site Map] [Contact Us]

 

PT Corfina Mitrakreasi
Menara Kebon Sirih 21st Floor, Jl. Kebon Sirih 17-19
Jakarta 1034, INDONESIA
Tel:(62-21) 392-2401  |  Fax:(62-21) 392-2403
e-mail: marketing@corfina.com