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Spend hard, save hard. That might be the message Bank
International Indonesia (BII) wants to convey to its customers with two
new promotions launched Tuesday to greet the holiday season.
The upcoming Idul Fitri, Christmas and New Year celebrations are times
when most Indonesians have extra cash in their pockets and celebrate
consumerism with shop-till-you-drop determination -- a situation that
the nation's sixth largest bank is eager to take full advantage of.
"We know that there will be a lot of people receiving annual bonuses,
which will encourage them to either save or spend more. Our new
promotions are designed to provide answers to these choices," BII
general manager Sudono J. Wong told The Jakarta Post after the launch
of the bank's Cash-Bonus and Cash-Back promotions.
The Cash-Bonus promotion, aimed at potential new customers, is designed
to encourage people to open a BII Gold Rupiah Saving Deposit account.
New customers that manage to keep a minimum of Rp 10 million (US$1,084)
in their accounts for three months will receive a bonus of Rp 300,000,
which will be credited directly to their accounts.
The bonus comes on top of regular interest payments.
As for big spenders, the bank is offering its new Cash-Back promotion,
which is aimed only at the bank's existing debit cardholders.
Customers who make minimum purchases worth Rp 5 million in a month and
maintain a minimum average balance of Rp 10 million will be paid a
bonus of Rp 500,000. The precise amount of the cash-back bonus will
fluctuate in line with the value of both purchases and the average
balance.
The Cash-Bonus promotion will run from Oct. 9 to Dec. 31, while the
Cash-Back promotion lasts from Oct. 1 to Nov. 31 2006.
The bank hopes the two new promotions will attract up to 30,000 new
customers, Sudono said.
BII consumer banking director Rudy N. Hamdani said the Cash-Bonus
scheme was part of BII's efforts to boost its third-party funds by
around Rp 75 billion.
BII successfully attracted Rp 34.39 trillion in third-party funds in
the first semester of 2006, an increase of 19 percent compared to the
same period in 2005, when the equivalent figure stood at Rp 31.43
trillion.
"The Cash-Back promotion is being offered as a token of appreciation to
BII's Gold and Platinum ATM/Debit Cardholders, as well as being
intended to increase the use of these cards for purchase and payment
transactions," Rudy said.
Currently, the total number of holders of these cards stood at 17,000,
he said, with that figure expected to hit some 47,000 as a result of
the Cash-Back promotion.
BII recently reported a second-quarter net profit of Rp 352 billion.
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