|
The country's growing digital home entertainment market has
become too hard to resist for Acer, with the top computer maker having
just launched its first LCD TV in Indonesia.
Unlike conventional LCD, TVs which combine audio and visual modes only,
the new product, known as the Acer Total Experience, brings combines
the audio, visual and IT worlds into one experience.
Jason Lim, president director of Acer Indonesia, said Monday that the
launch of the new product was designed to meet the growing demand for
convergence between the information technology (IT) industry and
consumer electronics (CE) industry.
"There is a growing trend now to combine IT and CE technology. As a
leading PC and notebook manufacturer around the world for 30 years, we
decided to bring our expertise to bear in developing this multifunction
LCD TV," Jason said at the official launch.
The product is equipped with similar technology to that used in the LCD
monitors in Acer's personal computers and notebooks.
Acer's product marketing manager, Daniel H. Rustandi, said that the
company was very optimistic about the prospects for the new product due
to the growing demand for high technology in the digital home
entertainment market.
Daniel said that the new LCD TV product would be one of his company's
main products in 2007, besides its notebook and PC products.
According to figures from the International Data Corporation (IDC), an
independent research firm, Acer's notebooks hold a more than 30 percent
domestic market share.
Daniel said the new LCD TV product was aimed at users who valued
affordable cinema-like entertainment, people who needed to replace
their conventional TVs and those who were technology-savvy.
The new product comes on the market this month, with prices ranging
from Rp 7 million to Rp 19 million.
|
