Index

 10 July 2007

 
Banks need to walk the extra mile to find exclusive niche
Jakarta

Many have accused Indonesia's banks of having been too "risk averse" in their lending. But there are not many companies that enjoy the unique combination of having good business prospects and healthy balance sheets. Banks that are willing to lend have to walk the extra mile in assessing the bankability of companies.

Some time ago we visited a company that apparently had favorable prospects. It is an animal meat protein provider that controlled approximately one-third of the market segment they are serving.

However, the company had just finished a restructuring and its balance sheet was still laden with debt -- although they secured a lower-than-market interest rate. Located below the company's headquarters is a branch of a large commercial bank (one of the top five Indonesian banks).

The company only had one bank loan (which was not extended by this bank). Ironically, the bank in the lobby approached the company to propose consumer loans, but apparently refrained from offering any other lending possibilities.

Another bank that approached the company confined itself to offering a cash-management system.

The company's business looks attractive, considering the large market size, and revenue is considerable (trillions of rupiah) and stable. There are no religious obstacles to eating poultry, and Indonesia currently has the lowest consumption per capita of meat among the ASEAN countries.

While avian flu initially posed a threat to the business, the company may have actually benefited from it in the end as it weeded out its smaller and weaker competitors -- forcing the industry to consolidate around the big producers.

We do understand that a more in-depth analysis of the company is needed, and that banks have to work hard to get a feel for the business. But in the current economic environment where strong companies in a good business are a rarity, one should be ready to walk the extra mile to find hidden opportunities.

How did the banks react when we asked about the company? Many banks accepted the potential of the business, but they appeared to be concerned about the impact of Avian flu and other diseases.

This, in our view, highlights the orthodoxy of the banks in considering loans. The company only experienced a slight hiccup at the height of the avian flu threat, and revenue has actually trended upward since 2004.

The avian flu impact was mostly felt by small-scale producers, and the need to provide biosecurity will only increase dependence on big producers as the latter are the only ones able to procure vaccines at acceptable prices due to their economies of scale.

Consider the potential.

The company has several production bases across Indonesia. Value chains from the business are wide and long, spreading from suppliers, farmers, traders, to restaurants and hotels. Tapping the value chain would provide banks with clients to finance and serve.

This risk aversion on the part of the banks probably partly explains the slow growth in lending up to first quarter of 2007.

The loan portfolios of commercial banks have not grown very much as many parts of Indonesia, especially Java, and particularly the Greater Jakarta area, were hit by widespread flooding that interrupted economic activities in mid-February.

Loans by the end of March 2007 stood at Rp 800 trillion, only slightly up from Rp 792 trillion at the beginning of the year.

We recently heard of banks announcing new loan commitments to infrastructure projects.

However, we doubt that disbursement will take place anytime soon as many regulatory and operational obstacles stand in the way. In fact, unless the banks are willing to gain a better understanding of individual industries, we doubt that loan growth will be as fast as many expect (i.e., around 20 percent p.a.).

What is needed is a new paradigm, and a corresponding new organizational approach, of gaining deeper understandings of specific industries, accompanied, of course, by adequate risk controls. We notice the limited attention being paid to credit research and even less attention to the importance of research in overall lending functions.

Without credit research, it will be difficult for the banks to understand business risk as knowledge remains confined to account officers, instead of being shared among the other functions of the entire organization.

Interesting advice was proffered by a senior banker on how to create a cheap cost-of-funds bank. Follow the chain, the banker said. Start by opening a branch at, say, a textile market (like Tanah Abang, for instance); thereafter, follow the customer's flow of funds. That way the money will not be lost to other banks.

We believe that a similar process could be applied on the lending side. These are just some of a variety of possible measures that could boost bank lending capacity. We believe that the key to a bank's competitiveness lies in its ability to create an exclusive niche that is hard to penetrate. So, bankers, it's time to walk the extra mile!.

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