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The third largest cement manufacturer in the country, PT
Holcim Indonesia, signed a cooperation agreement Friday with local
instant cement manufacturer PT Cipta Mortar Utama.
"We've had a long relationship with Mortar and with this co-branding
cooperation I hope we can expand our markets by combining our
distribution networks," Holcim president director Tim Mackay said
before signing the agreement.
Mortar generally focuses on commercial construction projects, such as
the Ritz Carlton and ITC Permata Hijau, while Holcim mainly works in
the country's retail sector, especially on housing projects.
Mortar's general marketing manager Jun Suryo Wardhana said the instant
cement market was still small in Indonesia, making up only 20 percent
of the country's entire cement market.
The primary components in instant cement include silica sand, cement
and filler.
Jun said one of the benefits of using instant cement was that people
did not have to add sand.
Holcim's production capacity currently stands at 7.9 million tons per
year, while Mortar's annual capacity is 600,000 tons.
The Indonesian Association of Cement Producers (ASI) said domestic
cement consumption rose last year by 6.6 percent to 34.17 million tons
from 32.05 million tons in 2006.
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